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Data & Intelligence

Tembi monitors tens of thousands of European webshops bi-weekly, combining observed signals, public business data, and proprietary machine learning models to deliver actionable e-commerce market intelligence. This page explains what Tembi knows about each webshop, and more importantly, what you can do with it.

Tembi intelligence

These are not raw data fields - they are outputs from Tembi's proprietary models. They sit on top of the underlying data and are what make Tembi an intelligence platform rather than a data catalogue.

Intelligence signal
What it tells you
How it's produced

Size indication (0–100)

The relative size of a webshop within its market

Tembi proprietary scoring model

Growth indication

Whether a webshop is growing, stable, or declining

Tembi predictive ML model

Similar webshops

The closest peers by product mix, size, and market positioning

Tembi similarity model

Checkout Score

Maps delivery providers brand and service visibility in checkout

Tembi scoring model

Product categorisation

ML-driven classification of each product into Google Taxonomy (up to level 4)

Machine learning

Intelligence signals are calculated by Tembi and updated bi-weekly alongside the underlying data. They are available as filters, sorting criteria, and enrichment fields throughout the platform.

What Tembi observes

Beneath the intelligence layer, Tembi collects and structures four categories of data from each webshop. These feed the models above and are also available directly for filtering, prospecting, and analysis.

Who is this webshop?

Identity, technology, and business information — useful for qualifying prospects, understanding tech stacks, and linking webshops to legal entities.

Variable

Description

Domain

The webshop’s root domain

TLD

Top‑level domain (e.g., .de, .fr)

Country code

Country identification based on domain signals

Company number

Official company registration number (when available)

Framework

Identified webshop framework (e.g., Shopify, WooCommerce)

Payment systems

Payment methods offered at checkout

Checkout software

Checkout technology detected

Return systems

Return management vendors detected

Other systems

Email, analytics, optimisation and other tech stack components

Webshop title & description

Google‑indexed title and meta description

Social media URLs

Links to associated social media accounts

Return address

Address provided for parcel returns

Contact email

Public contact email extracted from the webshop

Free shipping threshold

Threshold displayed to consumers

Domain founded date

First registration date of the domain

Exporting markets

Markets the webshop ships to beyond its home country

Company name

Registered legal name (when available)

Company address

Official registered address

Number of employees

Company headcount

Industry

Industry code or classification

Revenue

Annual revenue (when available)

Financial result

Profit/loss figures (when available)

Equity

Reported equity (when available)

Company information is sourced from official business registries and linked to the webshop where a match is found. Availability varies by country.

How do they operate at checkout?

Delivery and checkout data extracted directly from the consumer-facing checkout - the most accurate picture of what a webshop actually offers its customers. This powers Checkout Score and delivery benchmarking.

Variable

Description

Delivery providers (checkout)

Carriers visible to consumers at checkout

Delivery providers (terms)

Carriers mentioned in terms & conditions

Provider positions

Position of each carrier in the checkout list

Delivery methods

Methods per provider (e.g., home delivery, parcel shop)

Delivery time

Time-to-delivery messages shown per provider

Delivery prices

Prices shown per method and provider

Green delivery

Whether an eco/green delivery option is available

Checkout data is the foundation for competitive delivery analysis - understanding which carriers are winning shelf space, how pricing compares, and where your offering stands relative to the market.

Product insights - what do they sell?

Product-level data extracted and classified from each webshop. Available in three analytical views.

Variable

Description

Number of products

Total products detected on the webshop

Categorisation

ML‑driven classification of each product into Google Taxonomy (up to level 4)

Brands

Brands in product portfolio and product count per brand

Estimated price

Price group at product level

Exact price

Exact price (Shopify & WooCommerce only)

Estimated weight

Weight group for shipping estimation

Exact weight

Exact weight (Shopify only)

Estimated dimensions

Estimated product size group

Three views for product data:

  • Domain view — products per webshop, broken down by brand, category, weight, and price group

  • Brand view — price, weight, and product counts per brand across multiple webshops

  • Category view — typical products per category, with average price and weight patterns

Market coverage

Tembi covers 24 European markets. Coverage has been rolling out since 2023, with the most established markets (DK, SE) having the longest data history and newer markets (DE, GB, GR, HR) building depth from 2025–2026 onwards.

All four data layers (master data, checkout, product insight, company info) are collected in each market. Checkout data availability lags slightly in some markets due to collection complexity.

Country

Master data

Checkout data

Product insight

Company info

BE

07/01/2024

02/01/2025

07/01/2024

07/01/2024

BG

07/01/2025

07/01/2025

07/01/2025

07/01/2025

CH

08/01/2024

02/01/2025

08/01/2024

08/01/2024

DK

05/01/2023

02/01/2025

05/01/2023

05/01/2023

DE

07/01/2025

03/01/2026

07/01/2025

07/01/2025

EE

07/01/2024

02/01/2025

07/01/2024

07/01/2024

ES

09/01/2025

09/01/2025

09/01/2025

09/01/2025

FI

04/01/2024

02/01/2025

04/01/2024

04/01/2024

GB

01/01/2026

02/01/2026

01/01/2026

01/01/2026

GR

02/01/2026

02/01/2026

02/01/2026

02/01/2026

HR

02/01/2026

02/01/2026

02/01/2026

02/01/2026

HU

07/01/2024

02/01/2025

10/01/2024

10/01/2024

IS

07/01/2025

07/01/2025

07/01/2025

07/01/2025

IT

04/01/2025

N/A

04/01/2025

04/01/2025

LT

07/01/2024

02/01/2025

07/01/2024

07/01/2024

LV

07/01/2024

02/01/2025

07/01/2024

07/01/2024

NL

06/01/2024

07/01/2025

06/01/2024

06/01/2024

NO

05/01/2024

02/01/2025

05/01/2024

05/01/2024

PL

10/01/2025

10/01/2025

10/01/2025

10/01/2025

RO

07/01/2024

07/01/2025

10/01/2024

10/01/2024

SE

05/01/2023

02/01/2025

05/01/2023

05/01/2023

SI

09/01/2025

09/01/2025

09/01/2025

09/01/2025

SK

10/01/2024

10/01/2025

10/01/2024

10/01/2024

Data is refreshed bi-weekly across all active markets. If you need coverage for a market not listed here, contact your Tembi account manager.

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