> For the complete documentation index, see [llms.txt](https://tembi.gitbook.io/tembi-knowledge-base/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tembi.gitbook.io/tembi-knowledge-base/product-features/growth-predictions.md).

# Growth predictions

Growth predictions help you estimate whether a webshop is likely to grow, remain stable, or decline over the next **3 to 6 months**, based on signals observed across Tembi’s dataset.

<figure><img src="/files/8IB27TGqKoG8GjiYR1hs" alt=""><figcaption></figcaption></figure>

#### What it is

Each webshop is assigned a growth outlook derived from patterns in historical data and current market signals. The purpose is to support prioritisation - across prospecting, partnerships, and portfolio focus - when you are working at market scale.

#### How it works

The model evaluates a wide set of factors, including:

* Financial trends
* Employee growth and changes
* Product portfolio developments
* Web traffic signals (via Similarweb)
* Technology investments
* Infrastructure reliability
* Delivery partnerships and methods
* Category-specific trends

These signals are combined using machine-learning techniques trained on Tembi’s historical dataset to produce a prediction that is intended to be actionable, not just descriptive.

#### Transparent drivers

Growth predictions are designed to be explainable.

Alongside the outcome, you can review the factors that contribute positively or negatively, helping you understand what is driving the prediction for a specific webshop. Examples mentioned include:

* Positive signals - stable infrastructure, product portfolio expansion, added delivery methods or partners
* Negative signals - limited product portfolio expansion, insufficient technology investment

#### How to use growth predictions

Typical workflows include:

* **Prospecting and prioritisation**: filter for webshops with stronger growth outlooks before building lists
* **Territory and segment focus**: compare growth outlooks across categories, regions, or platforms
* **Account planning**: identify accounts that warrant proactive attention based on predicted momentum
* **Market monitoring**: track how the growth outlook distribution shifts over time

#### Update cadence

Growth predictions are refreshed on Tembi’s regular dataset update cadence (bi-weekly), so you can track changes over time rather than relying on a one-off assessment.

#### Related

Growth predictions are often used together with [**Size indication**](/tembi-knowledge-base/product-features/webshop-size-indication.md) - to identify webshops that are not only likely to grow, but also likely to matter in terms of scale.


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