> For the complete documentation index, see [llms.txt](https://tembi.gitbook.io/tembi-knowledge-base/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tembi.gitbook.io/tembi-knowledge-base/start-here/webshop-data.md).

# Webshop data

To understand an e-commerce market at scale, you need structured, comparable information about the webshops in it.

In Tembi, webshop data brings multiple data layers together so you can segment retailers, qualify fit, and compare webshops consistently - without manual research.

#### What webshop data includes

**Company and ownership context (where available)**\
Tembi links webshops to organisational and company-level data via the national company registry. This provides organisation numbers and helps identify ownership and group relationships.

**Products and brands**\
A structured view of what the webshop sells - categories, assortment mix, and brands carried. This supports qualification and helps explain differences between segments.

**Technology and setup**\
Signals about how the webshop is built and operated - platform/framework, payment providers, and common integrations.

**Geography and commercial footprint**\
Where the webshop operates and, where observed, cross-border footprint and export markets.

**Scale and momentum signals (where applicable)**\
Signals such as size estimation, activity, and growth modelling, used to prioritise and compare webshops consistently.

This webshop layer is the foundation for the next section: checkout data.


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